14 Fashion Brands We Bet Will Reach Viral Status in 2022

For fashion editors, the end of the year is a bittersweet moment—it’s a time to reflect on the trends we will depart from, the It items that defined the year, and the viral fashion brands that took the year by storm. While strolling down nostalgia lane in stilettos can be fun, there’s something even more exciting for the fashion set: thinking about the future of fashion. Nothing piques our interest more than predicting the next big trends or the fashion brand that will make its mark in the zeitgeist. The possibilities of where fashion will go are so exciting, and I know I’m not alone in that sentiment. So in anticipation of what 2022 will hold, I reached out to seven experts in the fashion industry to have them share their insights into which fashion brands defined 2021 and which fashion designers they predict will set the tone in the new year. Their buying, styling, and designing experience makes them the ultimate forecasters for what’s to come, and if you’re smart, you’ll jump on the bandwagon before it’s too late.  For fashion editors, the end of the year is a bittersweet moment—it’s a time to reflect on the trends we will depart from, the It items that defined the year, and the viral fashion brands that took the year by storm. While strolling down nostalgia lane in stilettos can be fun, there’s something even more exciting for the fashion set: thinking about the future of fashion. Nothing piques our interest more than predicting the next big trends or the fashion brand that will make its mark in the zeitgeist. The possibilities of where fashion will go are so exciting, and I know I’m not alone in that sentiment. So in anticipation of what 2022 will hold, I reached out to seven experts in the fashion industry to have them share their insights into which fashion brands defined 2021 and which fashion designers they predict will set the tone in the new year. Their buying, styling, and designing experience makes them the ultimate forecasters for what’s to come, and if you’re smart, you’ll jump on the bandwagon before it’s too late